Edgewater, Henrietta, NY
Edgewater is a $41 million multifamily residential complex which includes four 4-story apartment buildings with 52 units each, and includes community space, tenant storage spaces, townhomes, garages, and a community building. The project site and buildings are designed to engage with this site's complicated topography.
The process started through crafting brand strategy and stylescapes. From there, I worked with the Creative Director of Deborah Hayes Advertising to created a complete identity system that was classic, trustworthy, family oriented and nature loving. We carried the branding throughout site signage, print ads and collateral.
Identity creation
Corner Signs
Splash Page
Floor Plans
Digital Ads
