Homepage Redesign
During this redesign, we began with a wireframe, and I worked closely with a product designer to build the brand identity meaningfully to support the content and message. In the process to update the homepage, we worked through a brand revamp, our brand colors were re-worked to allow for more variation in the illustrations to complement the primary blue that lives within the UI of the site. Below shows the old homepage to the left, and the redesigned homepage to the right. View the full homepage at https://www.safewise.com.
Safest Cities Campaign
This is a yearly Safewise Campaign outlining safety stats for each state.
The problem: we needed a template that would be able to mold 5 separate data sets from each of the 50 states.
The solution: to create icons with designated colors for the data sets that would be a consistent visual cue for the user that each state was ranked by the same system, and to create data visualizations that were versatile enough that all state's data could be visualized.
The problem: we needed a template that would be able to mold 5 separate data sets from each of the 50 states.
The solution: to create icons with designated colors for the data sets that would be a consistent visual cue for the user that each state was ranked by the same system, and to create data visualizations that were versatile enough that all state's data could be visualized.
Youtube Channel Refresh
Working closely with the Youtube creation team, we established a new banner and refreshed the thumbnail design. We leaned heavily into the circular elements in the owl logo, and highlighted product imagery.
The conversion rate on youtube thumbnails was struggling, so I met with the Safewise video team. We brainstormed ideas on how to enhance the design of the thumbnails and make them more engaging while still keeping them highly templated. By making a shift from the old style to the new, we have kept the overall output for creation of thumbnails the same, while increasing Click through rate and building a subscriber base of 7k.
OLD TEMPLATE AND DESIGN STYLE
NEW TEMPLATE AND DESIGN STYLE
Deals Badge Creation
I created an onsite deals badge to place emphasis on the deals user experience. This project introduced a much darker variation of the main Safewise Blue to place emphasis on the badge and experience as a whole. The badge and assets lean heavily into geometric shapes, providing a clean and stable feel.
